Our Team

Edwina Mullins, Owner & Director

For the past 8 years at SocialB I have been enabling our clients to create better business results through great marketing strategy, capability building and campaign execution. I work closely with our digital team on our client strategy and execution, as well as delivering consultancy and training projects. I like to focus in on our client’s requirements and create bespoke solutions with actionable steps – whether that be upskilling teams or delivering digital strategies for our clients.  Nothing is more satisfying than seeing our clients succeed after our input – it gives me a real sense of purpose.  Previous to SocialB, I have 20 years experience in marketing in a mixture of in house marketing leadership and agency roles.

My out of work passion is food and hospitality.  I am currently overseeing a self-build house project so learning about eco-building techniques. I should move in sometime in 2055…

Fav song – “We could have been anything” from Bugsy Malone.  Upbeat & fun, but with the message that it’s not too late to change, the decision is yours.

Evie Pettit, Commercial Director

I’ve been lucky enough to be part of the SocialB journey since 2019 and have loved helping the company grow over those years.

In my current role, I help new and and existing clients to get the best out of our team’s skills and expertise, identifying their needs and creating bespoke digital marketing services to achieve their goals cost effectively.

I also oversee business development for SocialB as a whole, focused on building partnerships and valuable relationships.

Prior to SocialB, my background is pretty varied. I studied Writing, Directing, and Performance at the University of York. I spent seven amazing months traveling around Japan, South Korea, China, Vietnam, Cambodia, and the Philippines. I’ve also worked in recruitment and sales prior to my role here at SocialB.

Outside of work, my time is pre-occupied with dog walks, gym, eating, drinking, and faffing around.

My favourite quote (which has been said in some variation by many a philosopher, including Aristotle): “The more you know, the more you know you don’t know.” – Keep learning kids.

Richard Clarke, Head of Digital Delivery

I joined SocialB as an Account Manager having been working for 4 years in Digital Marketing in Southampton. My passion is in SEO and PPC as I love the combination of creativity and analysis although I have experience in creating and managing successful multichannel campaigns involving Social Media, Email and more. I have also completed the Google qualifications.

Before falling for Digital Marketing, I studied Business & Finance at university. Since then I’ve worked for large multinational companies in the financial services sector as well as managing a small business with international customers.

Apart from the collaborative and free-thinking environment at SocialB, I most enjoy the chance to work with companies from a variety of industries, helping them to achieve their business objectives and grow.

Outside of work I have two young sons who keeps me pretty busy. I’m also a huge fan of motorsport, in particular Formula 1. When I get the chance, I enjoy playing the drums and have been in a few bands in the past. At home I can often be found dancing in the kitchen while cooking.

Favourite quote “Live the life you love, love the life you live”

Georgia Ventiroso, Digital Marketing Account Manager

I am joining SocialB from the charity sector, having discovered a real passion for digital marketing whilst managing the social media and marketing accounts in my previous role. I am fascinated by people, storytelling and leaning in to listen to what consumers are saying.

My favourite aspects of working at SocialB are churning out some quality content, being consumed in digital nerdiness and all the space to offer creative ideas and start inspiring conversations.

Outside of work, I love being creative and crafty, spending time in the garden with my pet chickens and cooking up a storm in the kitchen.

My favourite spontaneous dance party tune: Unknown Mortal Orchestra – Hunnybee

Hannah Moody, Digital Marketing Account Manager

After working as Head of Marketing in the tech and gaming industries, I have found my home at SocialB in the digital team. I have worked in marketing for many years, starting as a content creator and falling in love with the art and design of building a campaign to hit any goal.

I am delighted to join a team of passionate and knowledgeable individuals. I know I have joined at a really special time to see the company grow and flourish beyond what the team have achieved in SocialB’s first 15 years.

In my spare time, I enjoy all sorts of games including video, board and card games. I also love going on long walks or paddle board adventures with my dog, Zelda.

My favourite film is Shrek. I don’t know why we are continuing to make movies, we have peaked.

My favourite quote is “Those that matter, don’t mind, and those that mind, don’t matter”, it doesn’t have an official source, but words that I live by.

Matthew McKillop, Digital Marketing Executive

I joined SocialB in February 2022 with a varied background in marketing for charities in Norfolk for around 4 years. I’ve always enjoyed anything creative, and once I found that despite assumptions data could be an art in of itself, I developed an interest in all things PPC and analytical.

Outside of work I like to keep myself busy. I enjoy art, meeting new people and seeing as much of the world as I can, but my main love will always be books and writing. It’s a dream of mine to publish the book I’ve written and many more, but I’d keep writing them regardless.

My favourite quote is from my favourite author, Edgar Allan Poe, who said: “Those who dream by day are cognisant of many things which escape those who dream only by night.”

Evangeline Pledger, Sales and Training Executive

I have recently joined SocialB after graduating from the University of East Anglia with a degree in English Literature. Alongside my time at university I worked at Pandora and volunteering roles within the publishing world. This experience really helps me in my role of sales and training executive here at SocialB.

I love how customer centric, and employee focused the company is. They make the workplace fun and career focused, it is a unique and refreshing dynamic which I can’t wait to learn more about.

Outside of work I love to read (no surprise with my degree)! Give me the cheesiest, awfully written book and I am in my element.

So my favourite quote, following the previous statement, is coming from a YA fantasy novel:

‘To the stars who listen – and the dreams that are answered.’ A Court of Mist and Fury, Sarah J Maas.

Amy Hobson, Digital Marketing & Social Media Trainer

I have worked with SocialB as a Social Media and Digital Marketing Training Partner since 2015. After completing my degrees at Keele University and the University of Birmingham I am very lucky to have had over 20 years varied experience working with many different industries.  My expertise, however, is marketing and business development with a particular focus on franchising and retail.

I love training and my favourite part of any training course is seeing the “light bulb moments” when the delegates start to understand how digital marketing works and how they can apply it to their own business to really make a difference.  Knowing that our delegates leave the course armed with the knowledge and a plan to make positive changes is very rewarding.

I am a mum of four active boys (and a Cavapoo) and am a keen walker.

My favourite quote is “Never put the key to your happiness in someone else’s pocket”.  It reminds me that happiness comes from within and to be truly happy you have to love and respect yourself so you can take control of your own destiny.

Read Amy’s blog posts

Lynsey Sweales, Digital Marketing Trainer

Having worked in digital marketing for over 20 years on both the strategic delivery side and training side, I’m very lucky to have worked with some of the world’s leading brands. I love nothing better than using my technical knowledge and hands-on experience to help global organisations grow their business in international markets alongside helping smaller brands on the next step of their digital journey of success.

As well as delivering training & talking at international conferences for SocialB clients, I’m also very privileged to be a Google Partner Trainer for the Google Digital Academy, which as part of the Google Masterclass program delivers training on all aspects of the Mobile Masterclass and Brand Solutions at Google offices across EMEA.

Outside of work you will find me in the great outdoors wild camping, skiing, bodyboarding, scuba diving or simply enjoying a long walk on the beach.

Carol Robinson, Digital Marketing Trainer

Having worked in integrated marketing for over 20 years both agency and client side, I’ve worked with brands from small to big. From digital to social to DM to websites to on and offline campaigns to rebrands to OOH to employee engagement and innovative solutions, I’m experienced across the channel spectrum, I love to overcome challenges and get the best results from clients and help them become confident in their marketing.

As well my experience work-wise, I have completed the Chartered Institute of Marketing Post Graduate Diploma in Marketing and the Digital Mums Foundation in Social Media Management.

As well as running digital marketing courses you’ll also find me running and online jewellery brand, One of a Kind Club, all about inspiring confidence through the power of jewellery.

Outside of work you’ll find me photographing, travelling, and enjoying life with my husband and two children.

Dalia Courridge, Digital Marketing Trainer

I have over 10 years of digital marketing experience and love working with and supporting individuals and independent small businesses. In my previous life, I owned a successful wedding business, organised big-scale wedding events, ran a blog, directory and published a magazine. These days, I predominately work as a marketing consultant, strategist, and trainer. Working with individuals and small business owners is fulfilling and no day is the same!

I was excited to join SocialB as a Digital Marketing Trainer, as this aligns well with my desire to help businesses who want to understand various aspects of marketing and learn how to apply it to their business.

Outside of work, I am a keen non-fiction reader. I enjoy reading books about business, marketing, and personal development. I am fascinated by how the human mind works and love everything to do with psychology and behavioural science. Besides reading, I love to travel and explore new places, and have recently taken up a new hobby – crocheting!

My guilty pleasure is watching crime documentaries and detective stuff, although I will happily enjoy a cheesy chick-flick for some giggles. My life motto is that happiness is a state of mind. I practice gratitude daily and always like to see something good in everyone/every situation.

Yashita Ashok Shah, Digital Marketing Trainer & Consultant

I am an educationist, marketing enthusiast, a full-time E-Commerce specialised trainer, and a consultant. Having worked in the digital marketing space for 4 years, I am very lucky to have worked on some of the great FMCG brands in India.

With practical hands-on experience on various E-Commerce portals, shopper journeys, brand building, marketing strategies, campaign management, content creation, media planning, and stakeholder management, I mix training and live consulting with various start-ups and well-established huge brands to stay up to date with the latest trends in the digital space.

My passion is traveling, exploring places, meeting new people to learn about new cultures, helping people wherever possible, empowering girls and women to learn, educate themselves wherever possible.  I live life with the aim of learning something every single day.

I actively engage in donating food and clothes to the needy, especially during festivities and celebrations.

Cheryl Vrinten, SEO Executive

Having worked at SocialB since 2012, I’ve had the privilege to work with both large brands and local businesses, focusing on SEO and content writing to help increase organic visibility and drive traffic for clients.

With over 20 years experience in the ever-changing world of SEO, I’ve seen many ‘strategies’ come and go, from when search was in its infancy to the powerful marketing tool it has become today. I still get a kick out of SEO when the smallest of changes can make the biggest of differences and how it now fits into the world of digital marketing.

When it comes to time outside of work, I enjoy running, boxing and to relax walking the dog, which all helps me to keep up with my three children. If I have any spare time, you’ll find me hiding with a good book.

One of my favourite songs is ‘We Built This City’ by Starship, which brings me back to SEO – Want to know how? Then why not read my blog…and find out!

Read Cheryl’s blog posts

Deezy

I arrived at SocialB with extensive snack tasting and sniffing experience, and I have been so excited to hone my skills in this new environment. I also have experience in other offices and have only been banned from one previous workplace (for an over-enthusiastic greeting).

My favourite part of SocialB is our potluck lunches, where everyone brings a dish and I help pre-clean plates and load the dishwasher. I love always being on hand to help with snacks and can hear a crisp packet rustle from 3 miles away. I also find it very rewarding to interview new team members for SocialB, mostly because I get bribed to get down off their laps with treats and fusses.

Outside of work, I host other dogs at my house when their parents go on holiday. I take this very seriously; welcoming them with big energy, sharing all my toys and helping them finish their dinner if they need it. I have a huge passion for swimming and use this opportunity to do my famous impression of a seal pup.

My life’s mantra – everyone is either a friend or a potential friend. Some people just take more convincing.

Could This Be You?

Here at SocialB we look for ambitious, innovative, enthusiastic people with a raw passion for great results as well as knowing the true meaning of teamwork.

We are a small and eager team who always help each other to develop fresh and bold strategies to get the best results for customers and clients alike.

If that sounds like you, then we would love to hear from you.